Tuesday 2 January 2018

Dhadoom - Ahmedabad


Dhadoom Menu, Reviews, Photos, Location and Info - Zomato

Everyone knows about this place. Anyone who is anything on the food scene in Ahmedabad has known about this place. Why so? Because of the extensive publicity and marketing that was undertaken by the owners and promoters. From inviting foodbloggers, instagramers and reviewers in the tens to radio announcements to distribution of free goodies to having the popular chef (who owns the restaurant) come down to Ahmedabad, these people left no stone unturned. But to no avail! Why? Because in the end, all that matters is food. Good food, which sadly they overlooked.

The décor is very loud and flashy. Something your kids or teenagers might like but is certainly not suitable for adult gatherings. And you’ll even see that kids and teenagers are their target customers from the way they present their dishes, in toy trucks i.e.!  The seating however is comfortable. The crockery, again flashy colors in plastic. Everything about this place is loud. The staff is still to be trained about the menu because they don’t seem to have a clue about half of the things that they have in there. But they are polite so at least that’s good. It is a semi open kitchen so you can peek inside to see what’s going on in there, but you won’t really get a clear idea.










Coming to the menu, I haven’t seen any place in town that has taken fusion foods to such levels and I don’t mean that in a good way. It is okay to fuse two different cuisines or dishes together to come up with an exciting new formula but things don’t work out well when you try to over do that and it was quite evident just by reading the menu. But let me explain this with a demonstration. They have a burger that is called “NRI Pav Bhaji Burger” and the description says that this burger tops their must try list! So we went for that and from what I assumed was that it would be a burger that would have a patty made out of the bhaji of pav bhaji or just the ingredients would be the same or they would have simply added pav bhaji masala to a regular patty along with the veggies to make it taste like the bhaji. But all that was thrown to the wind when we saw what arrived at our table! First of all it wasn’t a burger at all! IT WAS A HOTDOG. And a very weird looking hotdog. As to why it was weird-looking, read on, the monstrosity does not end here. The bun of the hotdog wasn’t toasted. All we could see was cheese. Weird looking orange and yellow cheese! So we had to dig in to see what it had inside. And we tried to lift the bun but that seemed to be rather impossible as the bun wasn’t toasted, so it had gone all soggy and limp from the hot bhaji that was poured onto it. As if that wasn’t enough, they that poured on hot cheese sauce which I can’t stress enough, was very yellow! So with our spoons we tried having a hotdog and all we could taste was salt and cheese. As to its weird appearance, they had stuck a chain of long banana wafers onto one side making it look like a scale-backed stegosaurus, not to mention, the part of the chips that was stuck inside had gone limp and they did not help with the cheese overkill at all.




If you’re still not convinced, we even ordered “Flaming hot curried noodles”. Appearance wise the hotdog and this dish felt like conjoined twins except one of them had bread in it. So again there was excess cheese and something that looked like Punjabi gravy on top of that. We took one bite and all we could think of was paneer makhani gravy. Because that is how it tasted. The noodles were cooked perfectly but how does it matter. The cheese sauce did not go with the rest of the contents. And when we were nearing the end of the dish, we found a large lump of mashed potatoes sitting right in the center. So this dish had French, Chinese and Indian elements along with bread sticks and crispy fried Spinach on top. None of it made any sense together. And if you like anything and everything that is dipped or drenched in cheese sauce then this is THE place for you! Good luck with the sodium intake.




If I still haven’t made my point, they are selling their brand in the name of fries and poutine. So obviously we ordered one and a tiny cone was given to us filled to the brim with fries and what looked like fritters of some sort latched onto a wooden ice cream stick. We really liked those fritter balls until we found a wooden shard inside of it. Why? Because they had broken 1/3 rd of the wooden stick to get rid of its smooth round edge so that the fritter would stick to it better. Well I don’t know what to say. Also, all the sauces were added just on the top so by the time we reached the mid-section of the cone, all we were left with were fries. When we suggested that they should either toss the fries before packing them up in the cone or add more layers of sauce in between the fries, they said they cannot do that as the paper cone might get soggy. Because that’s what the customers are really worried about! Keeping their paper cones intact! I don’t even want to say anything about the “doreamon pasta” or the “Italian rajma” or the “fanta santa soda”or the “teenage mutant ninja pasta”. We did have two drinks namely coke and paan shake. The shake was decent. The Korean “I” cream which was conceptually very wrong and nothing like the actual Korean dessert but I guess they were trying to fuse some other cuisine into that.



We also have pictures of human hair that we found in the food which I have put up here and on zomato. Not to mention how disgusting that is. When informed, the lady there did apologize in a manner that they did not really care and kept saying that this cannot be, all the chefs are wearing hair nets suggesting as if we had added the hair to the food ourselves. I wanted to say so many things to that lady manager then and there but her demeanor made me realize that it wont have any effect on her. So I let it go. 



The PR team of the popular chef got it all wrong! Had they promoted the place as a new restaurant for the kiddos, it would have been great, but they did not. They want to see mediocre food with excess of cheese to the crowds. Well, I don’t think that is acceptable. If you are in fact taking your kids there, do make sure food does not have any wooden shards or hair or any other such thing in their food. And the initial rating and reviews by all these invitees might be good but as the weeks go by and I read the latest reviews about the service and food by the new customers, my notions about the place stand firm. Such a waste!

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2 comments:

  1. I don't think anyone would go there after reading this! 😂

    ReplyDelete
  2. That would be the sensible thing to do

    ReplyDelete